Getting Out Your Message with A Professional Release
As technology continues to develop so does our adaptation to mediums resources and tools to expand our reach. Our agency, Nuance Marketing provides marketing, communications, advertising and strategic consultation to a variety of clients. I’m constantly amazed by the number of newsworthy stories that are happening around us and never told. Stories that should be shared in a release to increase visibility, awareness and connectivity to your current and potential customers. Instead the great news of new accounts, new products, awards and recognition lose the potential for timely media exposure and follow ups.
Press and news release distribution has changed the way the world accesses information. Most digital press releases allow clients to receive comprehensive metrics on reach, geographic distribution, headline impressions and Search Engine Optimization. Key messaging for the release can be strategically prepared to attract the attention of other aggregate sites relevant to the topic. Also it creates great content for use on your own websites and include with any other media kits or printed collateral.
Here are 5 Tips for Press Release Development in a Digital Age:
- GET TO THE POINT - You’ve got a short period of time to attract and interest the reader or editorial writer that you want to call and speak with you for an interview. I’d recommend a release no more than a page to page and 1/2. Take it back to the basics incorporating the main idea of the release in the first sentence. Consider the construction of the title and sentences to enhance Search Engine Optimization.
- DRAFT-EDIT-PROOF-PROOF – If you get your wish and everyone in the entire world sees your release you don’t want it to be poorly written or riddled with errors. National press releases are a critical time to provide accurate information. Double check website and email addresses, phone numbers, fax, etc.
- KNOW YOUR AUDIENCE – Who are you trying to reach with the release? Which industries, cities and states? You’ll need to know this information to properly categorize your release with the tons of other information that is being released when you go live with the release.
- GO MULTIMEDIA ON ‘EM – Eureka! New press releases can incorporate video, pictures and logo images to enhance the brand experience and information with the release. If you have multimedia content to support your messaging get it post production ready. Releases that incorporate multimedia are so much more informative than text only. Also make sure your website is neat and tidy because you’ll be having some new visitors to your website.
- ENGAGE A PRO – Public Relations professionals can help you maximize your press release preparation, distribution, monitoring and management. Pick someone that writes well and will promote the company, brand and release activity not their brand. Also a good PR firm should be able to provide you key measurements of headline impressions, full page reads and PDF downloads. Also your PR representative is the one at the bottom of the release that will get the call from Oprah or the Today show to book you for an interview. You should feel completely comfortable they will manage your brand and represent your interests.
The internet is a fantastic equalizer that is allowing individuals, small businesses and corporations have equal footing on distribution of press releases in a digital age. The next time you think that something is newsworthy get the story out with a press release.
If you’ve got an event or story that you need help with, contact Nuance Marketing at 404.551.3305 or [email protected] and let our team of professionals assist you in preparing your press or news release. Our team has published writers with proven experience that will provide a professional touch for your release.
