Heineken’s Red Star Soul created strong brand connections with VIP invitation only concerts with the biggest names and emerging artists in Hip-Hop and R&B including Ludacris, Big Boi, Common, T-Pain, Melanie Fiona and T-Pain in 9 cities around the country.

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I was honored to be interviewed by Chicke Fitzgerald and Chris Bradshaw in the Solutionz Live Business Edition (March 24, 2009), to speak about the Nuance of Business Growth.  Chicke took brilliant liberties with the Nuance Marketing theme by naming the segment “Nuance of Business Growth” and framed up a great discussion on the show.  [...]

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Edward Cates, marketing, communications and PR professional will be interviewed on Solutionz Live web radio broadcast on March 24, 2009 at 11 a.m. online at www.blogtalkradio.com/solutionzlive. The segment can be downloaded post broadcast at http://solutionzlive.blogspot.com/.

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Multicultural marketing success can be achieved with a defined strategy, measurable results and consistent internal and financial support.

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