Nov
11

Heineken Red Star Soul Tour Uses Social Media to Create A Premium Brand Experience

ecates on November 11th, 2009

Heineken’s Red Star Soul created strong brand connections with VIP invitation only concerts with the biggest names and emerging artists in Hip-Hop and R&B including Ludacris, Big Boi, Common, T-Pain, Melanie Fiona and T-Pain in 9 cities around the country.

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Business, Diversity, Featured, Published Articles 1 Comment »
Jul
16

Michael Eric Dyson Featured in Savoy Professional Summer 2009 Issue: Moving Beyond the Afterglow of President Obama’s Election

ecates on July 16th, 2009

Savoy Professional entrusted me with their recent cover story (Summer Issue 2009) on Dr. Michael Eric Dyson.  Dr. Dyson is a world class academic but uniquely also the common man’s intellectual.  As promised in the article, this post includes additional text and recordings from my interview with Dr.

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Jan
30

Growing Your Business Through Supplier Diversity

ecates on January 30th, 2009

When it comes to pursuing growth of your business through supplier diversity you generally get back what you put in. Accessing the network of the National Minority Supplier Development Council, participating at local council events, and growing relationships are activities that are good input for this effort.

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